Way back in the 1930's, Barber Styling was the world's main haircutting technique. Hand clippers, razors and thinning shears were the haircutter's tools. By the 1970's, some forty years later, Geometric Cutting had evolved and became the hair styling standard.
 
For these last forty years there has been little change in the profession. Top salons use the same technique as the super-cut or easy-cut styling offered by budget salons. Leading establishments continue to open training institutes around the world to teach these same styling techniques. Even as the industry appears to be growing, the primary focus of the hair styling business has been on the development and improvement of hair products. Little attention has been paid to the improvement of styling skills and cutting tools.

With stylists and barbers in every hair salon doing the same thing, there is little  differentiation among them. One solution to the competitive and same-seeming problem has been to lower costs and prices. As a result, the many budget salons in the market have devalued the stylist as a professional. Some stylists have even adopted the old clipper, razor and thinning tools of the past in an effort to respond to their customers' needs. 

 
The future of the hairstyling industry is dependent upon innovation. Hairstyling is as much a part of cultural identity as fashion. Ultimately, the survival of the stylist as a respected professional and the salon as a place of creativity is dependent on forging a fresh identity, one that will translate into client satisfaction and stylist individuality.